20. Question 20 A brand has a new goal to get more people to see, share, like and comment on individual posts on Facebook and Instagram. Which campaign objective is…
19. Question 19 A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use? 1 / 1 point App…
18. Question 18 Which part of the Facebook total value ad auction equation tells you how much an advertiser is willing to pay to achieve their desired outcome? 1 / 1 point …
12. Question 12 If you select Store Traffic as your campaign objective, what are you hoping your audience will do? 1 / 1 point Visit your store in-person Make a purchase View…
11. Question 11 What is the main difference between the Traffic and Conversions objectives? 1 / 1 point The Traffic objective optimizes for views, while the Conversions objective optimizes for reach. The…
8. Question 8 Which feature is available for an unpaid (organic) post on a Business Page? 1 / 1 point Add a video Select an objective Assign a budget Select a placement…
4. Question 4 How can a business increase the reach of an organic post on its Page without creating a campaign in Ads Manager? 1 / 1 point Boost the post Add…
3. Question 3 What is the minimum criteria a company must meet to receive the “very responsive to messages” badge? 1 / 1 point A response rate of at least 80% and…
2. Question 2 What is the primary goal of a Facebook group? 1 / 1 point A space to communicate about shared interests with certain people on Facebook A space to organize…
1. Question 1 What feature is unique to Instagram Stories and Facebook Stories? 1 / 1 point Vertical creative Content disappears after 24 hours Reactions (e.g. likes) Sound controls Short videos …
