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8. Question 8 Which of the following benefits can a start-up offer to a potential sales partner? 1 point   Revenue   All of these are true   Brand attributes…

5. Question 5 Assume you advertised a $50 version of your product alongside a $100 version of your product. If your goal was to increase sales of the $100 version,…

5. Question 5 Which of the following tools is likely to increase a website’s likelihood of being effectively indexed? 1 point   All of these are true   Mention important…

4. Question 4 Which of the following is NOT a main function of search engines? 1 point     Gather all pages on the web (crawling or spidering)    …

10. Question 10 How is the top of the Media “Food Chain” characterized? 1 point   By influential blogs like the Huffington Post that have a large, quick, continuous reach…

3. Question 3 What best describes an effective digital market strategy? 1 point   None of these are true   A focus on earned media only as customers willingly discussing…

9. Question 9 Which of the following is NOT an advantage of Public Relations? 1 point   Credibility   Ability to reach large existing audiences   Easy to scale  …

8. Question 8 How is the QualityScore of an ad determined? 1 point   Based on the ad position and actual cost-per-click   None of these are true   Based…

7. Question 7 Which of the following is NOT a benefit of using display ads? 1 point   Reach   Range of formats   Consumer response rates   Inventory availability

6. Question 6 What does “inlinks” refer to in the context of SEO ranking? 1 point   None of these are true   Links to your website from other websites…