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1. Question 1 Why should every person, every team, every business practice “debrief”? 1 point   To pin the blame on those responsible for failure   To make sure all…

3. Question 3 An example of a platform strategy is:   1 point   Samsung Galaxy   Sony Walkman   Ford Explorer

2. Question 2 Mass customization, a special case of platform strategy, is: 1 point   Rapid redesign of mass produced products to meet new needs   Tailoring products to customer…

1. Question 1 A product platform is: 1 point   A production setup that can produce a variety of products   A set of shared assets, shared by products  …

3. Question 3 Southwest Airline’s activity map features: 1 point   Low prices, limited passenger service, on-time departures; use of midsize city airports   Flexible union contracts, fast turnaround, improved…

2. Question 2 Ikea’s activity map has four key ‘black circles’: 1 point   Quality, design, price, variety   Large stores; good parking; food; playroom for kids   Limited customer…

1. Question 1 An activity map: 1 point   A map showing the steps you need to take to deliver your product   Shows the key processes and sub-processes that…

3. Question 3 The four actions for creating a new value curve are: 1 point     Cheaper, faster, easier, quicker    Better design, better quality, better cost, better distribution…

2. Question 2 A value innovation curve (or profile) is 1 point   A visual portrayal of your products’ key features and their performance, relative to alternative products   A…

1. Question 1 A UVP unique value proposition is: 1 point   A statement showing the social benefits to society   A short sentence answering, for whom? Why they need…