An outdoor adventure company provides lessons and rents equipment, including kayaks, stand up paddle boards, and bicycles. It operates in five different coastal cities, with each location offering slightly different services. They currently have a centralized infrastructure, with standardized processes. How would you recommend that they modify their architecture in order to better execute strategy?
Flatter, simpler structures empower managers to make decisions closer to the action instead of relying on someone at the top who is more removed from the action.
