A skate park just opened in a suburban town, the biggest of its kind in the Northeast USA. You’re creating a Core Audience for them. What criteria would you probably choose?
- Location: New York City
- Age: 30-60
- Gender: All
- Location: Metro New York City Area
- Age: 40-60
- Gender: Men
- Detailed Targeting: Movies, Road Movies, Motorsports, Auto Racing
- Location: Northeast USA
- Age: 18-25
- Gender: All
- Detailed Targeting: Skateboarding, Spots, Extreme Sports, Vans, Thrasher Magazine
- Location: Southwest USA
- Age: 18-30
- Gender: All
- Detailed Targeting: Movies, Action Movies, Console Gamers, Gaming, RPG
Correct! In thinking through a target audience persona, this Core Audience will be most aligned with people interested in the theater’s offerings.