Business Growth Strategy | Online Course Support

A jeweler sells the majority of her goods on a specialized peer-to-peer e-commerce website. She pays fees for each item listed and sold and also uses payment processing and shipping processing. How would you best categorize the jeweler’s complementary assets?


The jeweler is very dependent on the marketing and distribution services of the specialized e-commerce provider. The complementary assets are tightly held and not freely available elsewhere.

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