Advertising with Facebook | Online Course Support

A commercial baking supply company can’t seem to crack the code on their marketing. You’ve been brought in to help, and wonder if the fact that bakers work overnight is playing a factor in this. You find that Insights tells you that your target audience is on Facebook mostly late evening/early morning, while ads were scheduled during the afternoon/peak hours. Why is this good to know?

 
 
 

Correct! If your ads aren’t appearing when your audience is online, you need to change your scheduling.

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