Week- 3

Module 3 Quiz

 

1.
Question 1
Which of these forces increase the need to align business, brand and behaviour? (select only one)

1 point

The customer-consumer journey is for a consumer product or service rather than a business-to-business one

The customer-consumer journey cuts across business silos

The customer-consumer journey involves several decision makers

The customer-consumer journey is for a high-involvement product or service e.g. like buying a car or taking out a mortgage

2.
Question 2
Which of the following brands were used in the video as examples of strong alignment between business, brand and behaviour? (select all that apply)

1 point

Apple

Club Med

Unilever

Goldman Sachs

Disney

Reckitt Benckiser

Nokia Siemens

3.
Question 3
Which of the following brands were used in the video as examples of mis-alignment between business, brand and behaviour? (select all that apply)

1 point

Unilever

Reckitt Benckiser

Nokia Siemens

Starbucks

Club Med

Pampers

Goldman Sachs

4.
Question 4
True or False? When two companies merge, their shared values provide the best basis for building a winning culture.

1 point

False

True

5.
Question 5
True or False? The brand promise to customers has to be the same as that to the employees.

1 point

False

True

6.
Question 6
Which of these factors is NOT a cause for brands to coordinate their strategy globally? (select only one)

1 point

The ‘not-invented-here’ syndrome

Economies of scale

Converging consumer needs

Hyper-connected customers

7.
Question 7
True or False? Unilever found that a command and control structure helped execute a global strategy for the Dove brand.

1 point

False

True

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This is JAMD Bokhtier's website.He is a passionate Marketer who dreams,talks,learns and teaches all about Marketing,the owner & the founder of "Life Style Consultant", a specialist in "Digital Marketing" and a Sophophilic.

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